Senior Product Designer
The presentation will explain what Net Assessment is: a comprehensive comparative analysis of a company's strengths and weaknesses in the context of competition, considering factors such as market positioning, technological capabilities, financial health, organizational structure, innovation potential, and external influences.
Senior Product Designer
Grzegorz will talk about how we affect both the natural and digital environments and how these environments, in turn, influence us. In his presentation, he will seek answers to questions such as:
1. What are humans designed for (biology, senses, emotions)
2. How did it happen that our lives are controlled by phone notifications, cereal bars, and promises of artificial intelligence
3. How to design a strategy of small steps to escape the dopamine trap of pleasure without going crazy in the digital jungle, avoiding early death from common lifestyle diseases, and maintaining mental health into old age.
Prompt engineer
Paulina will share her experiences as a blind person interacting with technology. She will answer questions like: How does technology help blind people access information? What does an accessible product mean? What is the role of people with disabilities in creating digital products? How does artificial intelligence change the way a blind person communicates with a product?
Digital Transformation Advisor
Maciej has spent more than a decade developing his skills in consulting, advisory and sales in the Polish and international markets.
His career includes work in diverse sectors, including IT, e-commerce, industrial design, electronics and heavy industry, where he has successfully implemented sales strategies and led advanced projects in automation and mobile applications, particularly in the area of AI for Business.
Since 2023, he has been co-responsible for the area of business and partnerships at the Speakleash Foundation (creators of the Polish LLM - Bielik).
Member of the team that won the main category of the HackYeah 2023 hackathon - “Education in Innovation” (AI category) with the project “eduKompas+
Service Design & Innovation Manager BNP Paribas
In times of technological changes and ongoing digitalization, reskilling and upskilling could become a natural activity supporting employees. However, is building UX competences through their democratization an inevitable direction? And doesn't the democratization of competences mean that designing interfaces at a basic level will become right and sufficient?
It is possible that in striving to democratize UX research and competences, organizations will willingly use the so-called "guerrilla" methods, omitting comprehensive research and focusing only on quickly gaining the customer's voice, which may lead to superficial conclusions and inaccurate analysis of people's needs. During the speech, I will talk about possible models for the democratization of UX research and UX competences based on the example of a development program for employees co-created with EDISONDA.
Senior Business Designer / Research Team Lead
From working in mines in Peru and South Africa to grocery shopping in high school – life can be more surprising than you think. Is simply asking always enough in UX research? What do we do to gain deeper insights into people’s mental models? And when can AI tools help us with this kind of research, if at all?
Topics to be covered:
- A variety of recent projects utilizing much more than just IDI and UX testing
- The value of using ethnographic research methods in the Digital Workplace, retail, and other areas where good user experience matters - - When AI
Specialists from the University Hospital in Cracow
Specialists from the University Hospital in Kraków will discuss how working with the robot affects the surgeon's work, the course of surgery, and the experiences of operating with it.
Marketing Director at VIVE Textile Recycling
In her presentation with the provocative title: "shut up", Agnieszka Dziedzic will talk about why it is worth being interested in circular economy, i.e. keeping goods once produced, in this case clothes, alive for as long as possible.
The things we do, the passions we pursue, the matters we care about. Crossing different trajectories, that produce stories worth telling.
Trajektorie is an annual interdisciplinary meeting for Sondonauts and friends of EDISONDA, a digital innovation consultancy. We share professional experiences , exciting projects and discuss new opportunities, created by the merging of the design and business worlds.
To broaden the spectrum of topics we cover, we invite experts from other fields to share eye-opening lectures. Their trajectories are never as far from yours as you might think!
